
Rural and smaller urban areas benefit most from new insurance territories
Published Tuesday August 26th, 2008


The issue of auto insurance always generates lots of strong opinions and discussion in New Brunswick and rightly so. It is a pocketbook that affects most new Brunswickers over the age of 16.
Let’s take the most recent example thathasgenerateddiscussion:territories.
Territories are geographical areas and are used as one factor to determine your auto insurance premium.
We used to have four territories.
No one really remembers how they came about or why, which is probably a good indication of how out-of-date they were.
In2007,theLiberalgovernmenteliminated the four territories and created 11 new ones. The new territories took effect in 2008. As a result, 70 per cent of New Brunswick drivers, mainly those in rural and smaller urban areas, saw a decrease in their premiums, while 30 per cent, mainly in the larger urban areas like Saint John and Moncton, saw a modest increase.
Thenewterritorieswerecreatedbased onresearchbyexpertscalled“actuaries” who analyze statistically relevant factors suchastrafficpatternsandvehicledensity, terrain,roadconditions,speedlimits, crime rates and weather conditions to assign a “risk rating” to a territory.
As a result, it is a fairer system where drivers in higher-risk areas pay the true cost of the highercollisionrisk, and driversinlow- riskareas(themajorityofNew Brunwickers) receive a decrease.
And, it is “revenue neutral” for the insurance industry, meaning that the industry has not earned any additional money from the change.
It is also important to understand that territories are only one factor that goes into calculating the amount you pay for insurance coverage. That means even drivers in higher-risk areas didn’t automatically receive an increase.
Other relevant factors include:
– your personal driving record (the most important factor and one you have control over);
– the Canadian Loss Experience Automobile Rating (CLEAR) (which includes age, claims history of all makes and models, as well as value and type of vehicle);
– vehicle use;
– and kilometres driven.
The creation of the new territories is a final step in a reform process which began under the previous government andcontinuedundertheLiberalgovernment of Shawn Graham. The reforms will ensure that New Brunswickers will not experience the “perfect storm” that happened in the early 2000s which saw autoinsurancepremiumsrisesharplyfor a number of years for all drivers, regardless of their driving records.
As a result of the reforms, average insurancepremiumshavedroppedover 40 per cent in the last several years and New Brunswickers now enjoy average premiums that are among the lowest in Canada.
Now, it is up to me and you, as drivers, to keep them that way. With the right system in place, we must all do our part by being safe and careful drivers.
That is our role and our responsibility as drivers.
For tips on how to control the cost of your insurance go to http://www.ibc.ca/en/Car_Insurance/Buying_Renewing_ Car_Insurance/Control_Cost.asp.
To take a virtual driver distraction test go to www.besmartbesafe.ca.




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