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By Kris McDavid, CanadaEast News Service

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The World's Largest Axe in Nackawic made the cut in a beer company's television advertisement featuring giant monuments across Canada.

It wasn't, however, the only oversized New Brunswick monument featured in Molson Canadian's newest 30-second spot.

Nackawic's big axe and Shediac's big lobster were two of the six monuments to make the final cut for Molson's mega keg promotion.

Also included were tributes to the beaver (Beaverlodge, Alta.), a cowboy boot (Edmonton, Alta.), an apple (Colborne, Ont.), and the Muskoka chair (Varney, Ont.).

Sarah Eby, brand manager for Molson Canadian, said the idea of showcasing the monuments in the commercial was too good to pass up.

"The idea of building monuments to things that we love just seemed like something that was so purely Canadian, and examples of this lay across the entire country," she said.

Eby said the process of narrowing down the monuments selected for the commercial wasn't easy.

"We had a huge, long list of monuments to choose from and ended up shooting a ton of different ones across the country," she said.

"What we wanted was to have equal representation from each region across the country, and we thought that the axe and the lobster were really unique."

Eby said the company sent letters to each municipality chosen for the commercial.

Nackawic resident Karen Reeves said she was pleased when she saw the 17-metre tall axe featured in the commercial.

"I think it's really great exposure for a tiny community like Nackawic," she said. "People identify with the axe and to have it shown for everybody to see on national television is excellent."

The axe and lobster had to beat out some stiff competition from within a province that has a legacy of building plus-sized monuments – 22 in total.

Notable among them are: the big fiddle in Harvey; the giant salmon in Campbellton; the big potato in Maugerville; the Salisbury silver fox; and Sussex celebrity dairy cows Buttercup and Daisy.