Federal Liberals need a good communications team
The foolishness of this past week in Ottawa was tough to watch and one of the worst moments was the televised address by Mr. Dion.
Let me make it clear that I am not a member of any political party. I am a political observer.
I have to say that I don't understand what the Liberals and Mr. Dion's office were thinking when they decided to go to air with that pathetic tape. They should have sent nothing in instead of that piece of garbage. It really looked like it was thrown together by a high school student and it only hurt Mr. Dion's ability to connect with Canadians.
The Liberals talk about rebuilding the party. It is clear that the first thing they need to do is get their communications under control. It has been horrible since Paul Martin entered the election campaign of late 2005-early 2006. Once the party's communications team is replaced and the system is repaired, then maybe the Liberals will have a chance of forming government again.
The incident also highlights the need for any organization or company to take communications seriously and act accordingly as not doing so will only hurt the fortunes of that organization or company and the people who lead them.
Mark Taylor is a veteran journalist, columnist and communications specialist. Mr. Taylor is also founder of Delora Media. Based in Fredericton, this marketing and communications company offers eveything from media relations training to communications strategies. Visit Delora Media at www.deloramedia.com










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Canadians were not engaged in politics as the should have been, they put too much trust in their elected members. Scandals were another part of their lose of grass roots support. THEY JUST DO NOT LISTEN to the people they are suppose to represent.
I also do not have too many good opinions about HARPER and the image his party is projecting in order to destroy the opposition parties.
INDEPENDENT CANDIDATES should run and be supported by Canadians. Give Democracy a chance. Thank you for your article. Well done.
Joseph Bonnevie Moncton NB (seriously thinking Independent) joeb@nb.sympatico.ca